Job Description
Marketing executives drive profit and promote products and services through coordinated marketing campaigns
As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote a product, service or idea.
Many organisations have marketing departments, meaning that you can work in both the private and public sector in areas ranging from finance, retail and media to voluntary and charitable organisations.
Marketing executives may also be known as marketing officers or coordinators.
Required Skills
Types of marketing executive work
You may be involved in some or all of the following marketing activities:
- planning
- advertising
- public relations
- event organisation
- product development
- distribution
- sponsorship
- research.
The nature of your role will vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.
Responsibilities
As a marketing executive, you'll need to:
- create awareness of and develop the brand you're marketing
- communicate with target audiences and build and develop customer relationships
- help with marketing plans, advertising, direct marketing and campaigns
- source advertising opportunities and place adverts in the press or on the radio
- work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- write and proofread marketing copy for both online and print campaigns
- produce creative content, including videos and blog posts
- run social media channels
- organise and attend events such as conferences, seminars, receptions and exhibitions
- source and secure sponsorship
- liaise with designers and printers and organise photo shoots
- arrange the effective distribution of marketing materials
- maintain and update customer databases
- conduct market research, for example using customer questionnaires and focus groups
- develop relationships with key stakeholders, both internal and external.
With experience, you may do the following:
- develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
- evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
- track marketing performance and return on investment and prepare weekly or monthly reports for management
- monitor and report on competitor activity
- lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
- oversee and manage the marketing budget.
